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Private Office


The Private Office is responsible for setting the necessary strategies and goals in order to achieve the vision of the Private Office.


In addition to creating a connecting line between the different facets of society with a special interest in the national talent, to form creative initiatives that cater to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum. The Private Office also coordinates all external communications in collaboration with different Governmental, Private entities and Individuals.




+ Strategy

The strategy of The Private Office is to Develop and create initiatives and knowledge management and communication.


+ Vision

To facilitate and guide the youth of UAE to reach their true potential, as the future guardians of our country.


+ Mission

To create, support and manage projects and initiatives which protects our culture, heritage and family values, while our youth are emphasised to push the boundaries in sport, health, leisure, culture and creativity.


+ Objectives

  • Creating a distinct leader image through creative initiatives.

  • Building capabilities to assist in achieving the strategy of 2015.

  • Driving sustainable contact with society.

  • Demonstrate distinct leadership qualities to provide infinite opportunities for personal and professional growth within Dubai.


    • Values

    • Dubai
    • Government
    • Citizens
    • Employees
    • Self

    • Position Dubai as the Regional Hub Culture
    • Work and perseverance in order to achieve the 2015 strategy
    • Develop the Human Capital which will serve the country as best it can
    • Building trust and credibility through openness
    • To lead by example


    You can browse the Annual Book of the Private Office by following this link.



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